Links:  
   
     
 
 
 California State University, San Marcos   http://www.csusm.edu
 
Approach
  +  Teams of students form virtual companies, competing in a simulated market place
Instructional methodology
In order to develop an in-depth understanding of the business development process, case studies will be used to support the textbook and the simulated business competition. Each virtual company will develop a business plan and compete for funds from venture capital firms. In addition, a hands-on Online Marketplace Simulation exercise will be employed to enhance students' ability to make strategic business decisions and gain insight into the consequences of those management decisions.
Sample Syllabus

BS 670 Strategic Planning and Management
Spring, 2004
Section 1, Course No. 22236, FCB Room 104. Mondays, 19:00-21:50
Section 2, Course No. 22144, ACD Room 111. Saturdays, 11:00-13:50

 

 
Dr. Andrew C Chu Office Hours: 10:30-11:00 AM Saturdays
760-744-6288   Room: TBD, Craven
achu@csusm.edu   And by appointment

Course Website http://courses.csusm.edu/ba670ac
 
 
Required Texts:
1. "Team Member Guide 2004", Software Version 2004, Capstone Management Simulation, Inc. (847)-501-2888. A manual comes with the subscription to the simulation which will be distributed during the first class.
2. "Team Member Guide 2004", Software Version 2004, Capstone Management Simulation, Inc. (847)-501-2888. A manual comes with the subscription to the simulation which will be distributed during the first class.
Overview:
1. This course will integrate the financial management, marketing, human resources management, leadership, production, and organizational development knowledge and skills students have gained from their previous fundamental business courses. The purpose of this course is to apply their knowledge and skills to simulated and/or existing business situations in order to develop students' ability to effectively conduct and execute strategic planning and the management process.
2. This course will employ lectures, case studies, business plan development exercises and online management simulations to achieve the course objectives.
3. Using a series of case studies, students will learn to develop business plans, make operational and managerial recommendations, and implement strategies.
4. Additionally, students will work together in small teams to manage and operate a virtual company in a computer simulation exercise.
Evaluation System :
1. Case study and strategic recommendations (Team)              15 %
2. Business plan development (Team)              10%
3. Capstone Simulation (Team)              35%
4. Capstone Simulation Test (Individual)              10%
5. Class room participation (Individual)              10%
6. Course Exam (Individual)              10%
7. Final (individual)              10%
All team assignments will be evaluated by peers. Individual scores in team activities will be the team score X your peer score. There will be two peer evaluations during the semester. The peer score is applied to your final score only and not for each case study, business plan, or Capstone business simulation.

The final grade will not be posted. If you would like to know your grade, please turn in a self-addressed stamped envelope and your grade will be mailed to you.
Important Notice:
1. Please send me an email including the following information: major, year, completed credit hours, grade point average to date and telephone number (optional). If no such email is received by the end of the second scheduled class, it is assumed that you will have withdrawn from the course.
2. Please observe the Academic Honesty Policy ( P 317, General Catalogue). All students are expected to adhere to the policy.
3. The University writing requirement will be met through team and individual reports in case studies, Capstone Simulation reports, and other assignments.
4. The pre-requisites for this course are listed in the course catalogue. The instructor reserves the right to administratively drop, at any point, any student who has not met the pre-requisites. Students choosing to withdraw from this course are responsible for doing so according to university procedures and deadlines.
Class Schedules:
    BA670 SPRING, 04, SESSION 1 AND 2    
               
WK Date Date Topic Text Case Simulation Business Plan
  Sec 1 Sec 2          
1 26-Jan 24-Jan Introduction Chpt1   Intro+ Organize Teams  
      Over view, Str Pln   Capstone Manual  
               
2 2-Feb 31-Jan Str direction Chpt2  Robin Hood Practice run 1 & 2  
            Mission statement  
               
3 9-Feb 7-Feb Financial Statmnt     Simulation Test  
            Run 1 Upload & disc.  
               
4 16-Feb 14-Feb External Chpt.3 Case 3 Run  2 Upload & disc.  
          World Wrestling    
               
5 23-Feb 21-Feb Internal Chpt.4 Case 5 Run 3 Upload & disc.  
          ZAP and the Ele Veh Success measurement  
               
               
6 1-Mar 1-Feb Competitive Adv Chpt5 Case  10 Run 4 Upload & disc. B Plan assignment
          KFC    
               
7 8-Mar 28-Feb Course Exam       Select business model
            Run 5 Upload & disc  
               
8 15-Mar 13-Mar Globalization Chpt 6 Case  20    
          Fed EX Run 6 Upload & disc Transaction steps
               
9 22-Mar 20-Mar e-commerce Chpt 7 Case  27 Run 7 Upload & dsic. B Plan development
          Perdue Farm    
               
10 29-Mar 27-Mar Spring Break        
    3-Apr          
               
11 5-Apr 10-Apr Tailoring Chpt12 Case  28 Run 8 disc& Upload B Plan development
          Southwest Airlines    
               
12 12-Apr 17-Apr Culture and Ldersh Chpt13 Case  32    
          AES    
               
13 19-Apr 24-Apr       Capstone presentation  
               
14 26-Apr 1-May         B Plan presentation
               
15     Final        
 
     
Copyright www.andychuconsulting.com. All right reserved.